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Advertisement for Vermont Manufacturing Co. Butterine, c. 1880 (colour litho)
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Advertisement for Vermont Manufacturing Co. Butterine, c. 1880 (colour litho)
HGL396864 Advertisement for Vermont Manufacturing Co. Butterine, c.1880 (colour litho) by American School, (19th century); Hagley Museum & Library, Wilmington, Delaware, USA; (add.info.: This paper says Butterine is the best ; ); eHagley Museum and Library; American, out of copyright
Media ID 22669440
© Hagley Museum and Library / Bridgeman Images
Brand Brands Butter Dairy Glasses Publicity Spectacles Vintage Poster
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EDITORS COMMENTS
This vibrant and nostalgic print takes us back to the late 19th century, where advertising was just beginning to take on a new form. The image showcases an Advertisement for Vermont Manufacturing Co. Butterine, dating back to around 1880. In this colourful lithograph, we see a young girl seated outside, engrossed in reading her newspaper while enjoying a delicious slice of buttered bread. With her pink bonnet and spectacles perched upon her nose, she exudes an air of sophistication beyond her years. The advertisement proudly proclaims that Butterine is the best choice for discerning consumers. This campaign aimed to capture attention with its bold colors and eye-catching design, enticing potential customers with promises of quality dairy products. The vintage poster not only highlights the product but also captures a moment in time when advertising began targeting specific demographics. By featuring a young girl as their spokesperson, the brand sought to appeal to families and evoke feelings of trustworthiness. As we admire this piece from the Hagley Museum & Library collection in Wilmington, Delaware, it serves as a reminder of how far advertising has come since then. Yet it also reminds us that even in our modern world filled with digital marketing strategies and social media influencers, there is still something timeless about good old-fashioned print advertisements like this one – capturing hearts through artistry and nostalgia alike.
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