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Antique Framed Print : Advertisement for Gala World Cup Celebration Dances, The Locarno, junction of London Road and Boston Street, 1966
Framed Photos from Sheffield City Archives
Advertisement for Gala World Cup Celebration Dances, The Locarno, junction of London Road and Boston Street, 1966
Image from Visitors Handbook and Programme of Events for the 1966 Football World Cup (Sheffield Local Studies Library: Local Pamphlets vol 256 S)
Sheffield City Archives and Local Studies Library has an unrivalled collection of images of Sheffield, England
Media ID 14088462
© Sheffield City Council
Advertisements Advertising Highfield London Road Street World 1966 Ballroom Boston Entertainment Locarno Nightclubs
14"x12" (36x31cm) Antique Frame
Bevelled wood effect frame, card mounted, 10x8 archival quality photo print. Overall outside dimensions 14x12 inches (36x31cm). Environmentally and ozone friendly, the Polycore® moulding has the look of real wood, is durable and light and easy to hang. Biodegradable and made with non-chlorinated gases (no toxic fumes) it is efficient; producing 100 tons of polystyrene can save 300 tons of trees! Prints are glazed with lightweight, shatterproof, optical clarity acrylic (providing the same general protection from the environment as glass). The back is stapled hardboard with a sawtooth hanger attached. Note: To minimise original artwork cropping, for optimum layout, and to ensure print is secure, the visible print may be marginally smaller
Bevelled Wood Effect Framed and Mounted Prints - Professionally Made and Ready to Hang
Estimated Image Size (if not cropped) is 24.4cm x 18.6cm (9.6" x 7.3")
Estimated Product Size is 36.3cm x 31.2cm (14.3" x 12.3")
These are individually made so all sizes are approximate
Artwork printed orientated as per the preview above, with landscape (horizontal) orientation to match the source image.
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EDITORS COMMENTS
This print takes us back to the vibrant atmosphere of 1966, when football fever swept across England during the World Cup. The image showcases an advertisement for the Gala World Cup Celebration Dances at The Locarno, a renowned ballroom located at the junction of London Road and Boston Street in Sheffield. The Locarno was one of the city's most popular nightclubs, known for its lively entertainment and unforgettable dancing experiences. This particular event was organized as part of the festivities surrounding the prestigious football tournament. As fans flocked to Sheffield from all corners of the globe, they were invited to celebrate their love for both football and music under one roof. The advertisement itself is a testament to the era's advertising style - bold fonts, eye-catching graphics, and promises of an unforgettable time. It reflects how businesses capitalized on this momentous occasion by aligning themselves with such a significant sporting event. Looking closely at this snapshot from history allows us to glimpse into a world where excitement filled every corner. It reminds us that beyond stadiums and matches, there were countless opportunities for people to come together in celebration during this iconic year. Whether it was through cheering on their favorite teams or dancing until dawn at places like The Locarno, 1966 truly left an indelible mark on British culture.
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