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The Gillingham Carnival in Kent. A Co-operative Wholesale Society tableau advertising
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The Gillingham Carnival in Kent. A Co-operative Wholesale Society tableau advertising
The Gillingham Carnival in Kent.
A Co-operative Wholesale Society tableau advertising coal.
1939
TopFoto independent historic photographs and images all subjects and eras
Media ID 10980004
© John Topham / TopFoto.co.uk
Bedford Lorry Bedford Truck Crowd Float Lorry Parade Procession Promotion Rural Rural Fairs
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EDITORS COMMENTS
This print captures the vibrant atmosphere of The Gillingham Carnival in Kent during the early 20th century. In this particular tableau, a Co-operative Wholesale Society float takes center stage, promoting coal as its main product. The image transports us back to a time when rural fairs were an integral part of community life. The photograph showcases a bustling crowd gathered around the intricately designed float, adorned with eye-catching decorations and signage. A Bedford lorry proudly carries the advertisement, symbolizing progress and modernity in this rural setting. It serves as a reminder of how even small towns like Gillingham were touched by industrialization. Taken between the wars, this snapshot reflects both the resilience and spirit of unity that defined Europe during challenging times. The Cooperative Wholesale Society (CWS) played an important role in providing essential goods to communities across Britain during this era. Photographer John Topham's skillful composition captures not only the promotional aspect but also conveys a sense of excitement and anticipation among those participating in or observing the parade procession. This image is part of Europeana Photography collection, preserving historical moments for generations to come. As we gaze upon this monochrome scene from yesteryears, we are reminded of simpler times when local celebrations brought people together and showcased their shared values.
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