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?The Territorial Army. Ready and waiting. ? poster
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?The Territorial Army. Ready and waiting. ? poster
The Territorial Army. Ready and waiting.? 1987. Colour photolithograph recruiting poster, published by the Armed Forces Careers Office, CP(A) 516A, June 1987. Territorial Army (TA) in combat dress and camouflaged helmets, carrying self loading rifles, disembark from an Arospatiale Puma helicopter and deploy in a clearing. Date: 1987
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Media ID 14377549
© The National Army Museum / Mary Evans Picture Library
1987 Armed Camouflaged Careers Combat Disembark Forces Helmets Loading Office Photolithograph Ready Recruiting Rifles Territorial Waiting
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The Territorial Army - Ready and Waiting
EDITORS COMMENTS
(1987) is a vibrant and evocative recruiting poster that showcases the readiness and capability of the Territorial Army (TA) forces. Published by the Armed Forces Careers Office in June 1987, this colour photolithograph depicts a scene of TA soldiers in combat dress and camouflaged helmets, confidently disembarking from an AgustaWestland AW101 (Puma) helicopter. Each soldier carries a self-loading rifle, their expressions determined and focused as they prepare to deploy in a clearing. The image captures the essence of the Territorial Army, a part-time military reserve force that is always "ready and waiting" to support the regular military in times of need. The use of rich colours and dynamic composition creates a sense of action and excitement, while the inclusion of modern military equipment and technology underscores the professionalism and capability of the TA. This poster was produced during a period of heightened military activity, as the TA played an increasingly important role in peacekeeping and humanitarian missions around the world. The image of the soldiers disembarking from the helicopter and deploying in a clearing conveys a sense of readiness and preparedness, emphasizing the TA's ability to respond quickly and effectively to any situation. Overall, "The Territorial Army: Ready and Waiting" (1987) is a powerful and effective recruiting tool that highlights the importance and value of the Territorial Army as a vital component of the UK's military forces. The image of the soldiers in action, combined with the tagline "Ready and Waiting," conveys a sense of duty, commitment, and readiness to serve, making it an enduring symbol of the Territorial Army's role and mission.
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