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National Railway Museum

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National Railway Museum is the home of iconic locomotives. Our historic prints reflect the age and quality of the original artwork we hold to preserve their artistic character, including authentic colour reproduction, marks and creases.

Media ID 9997590

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> National Railway Museum > England > Cornwall

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> Transportation > Trains


VISUAL DESCRIPTION
This is a vintage travel poster promoting St Ives in Cornwall, England. The artwork captures a vibrant scene of the coastal town, with its picturesque harbor filled with boats and surrounded by buildings that give off an idyllic seaside charm. In the foreground, we see people descending a steep street towards the harbor; among them are figures that appear to be fishermen and children playing—a snapshot of daily life infused with warmth and community spirit. The top part of the image features bright blue skies and distant landforms across the water, suggesting expansive beaches and scenic views. This sunny atmosphere reinforces the text's emphasis on "Glorious Sands" and "Ideal Bathing," highlighting St Ives as an attractive destination for beachgoers. Below this inviting illustration, bold lettering states "ST IVES CORNWALL" followed by smaller text emphasizing its attractions: "Glorious Sands Ideal Bathing." A call to action at the bottom—"TRAVEL BY TRAIN"—is accompanied by the British Railways logo, indicating that this was likely produced during a period when rail travel was heavily promoted as a means of reaching holiday destinations within Britain. Overall, this charming poster serves both as an enticement to visit St Ives for leisure activities like swimming and sunbathing while also reflecting historical aspects of mid-20th-century advertising design in Britain.

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