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To match feature WATER-BEVERAGES /
Wall Art and Photo Gifts from Reuters
To match feature WATER-BEVERAGES /
Water from a fountain is seen in New York June 13, 2009. As environmental worries cut into sales from traditionally lucrative bottled water, beverage companies such as Coca-Cola, PepsiCo, Nestle and SABMiller are becoming more attuned to the risks of negative consumer environmental perceptions. Water is becoming scarcer, raising a fear that so-far manageable price increases could spike and leading drink companies to take action to maintain access to water and fight their image as water hogs. Picture taken June 13, 2009. To match feature WATER-BEVERAGES/ REUTERS/Eric Thayer (UNITED STATES BUSINESS ENVIRONMENT) - GM1E56G0N1N01
Reuters photo archive features some of the most dramatic and iconic moments ever captured
Media ID 19602595
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EDITORS COMMENTS
This print captures the essence of a water fountain in New York City on June 13,2009. As concerns about the environment began to impact sales of bottled water, major beverage companies like Coca-Cola, PepsiCo, Nestle, and SABMiller started recognizing the potential risks associated with negative consumer perceptions regarding their environmental practices. With water scarcity becoming an increasingly pressing issue, these drink giants were compelled to take action in order to secure access to this vital resource and combat their reputation as excessive consumers of water. The image showcases a beautiful fountain gushing forth crystal-clear water against the backdrop of a bustling cityscape. It serves as a visual reminder that even amidst urban chaos, nature's gift remains abundant and awe-inspiring. The photograph perfectly encapsulates the urgency felt by these companies to address their environmental impact while maintaining profitability. Taken at a time when manageable price increases seemed sufficient for managing resources responsibly, it also highlights the fear that future spikes in prices could pose significant challenges for both businesses and consumers alike. This snapshot from Reuters Images not only captures a moment frozen in time but also symbolizes an industry grappling with its role in preserving our planet's most precious resource – water.
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