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Butlins Holiday Camp, Clacton-on-Sea, LNER poster, 1940

Butlins Holiday Camp, Clacton-on-Sea, LNER poster, 1940



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Butlins Holiday Camp, Clacton-on-Sea, LNER poster, 1940

London & North Eastern Railway poster. The inter-war years saw the rise of the holiday camp because the standard of living improved and families had more money to spend on leisure. Annual holidays became popular and massive investment programmes were launched at popular resorts to attract visitors. The holiday camp provided all the delights and fun of the seaside on one site. Butlin s, at Clacton-on-Sea in Essex, opened in June 1938 and closed at the end of the summer season in 1983. Artwork by J Greenup. Printed by Jarrold & Sons Ltd of Norwich & London

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Media ID 10014735

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EDITORS COMMENTS
This vintage print captures the essence of Butlins Holiday Camp in Clacton-on-Sea during its heyday in 1940. The poster, created by London & North Eastern Railway (LNER), showcases the growing popularity of holiday camps during the inter-war years. As living standards improved and families had more disposable income, annual vacations became a cherished tradition. The image depicts a bustling scene at Butlins, where families flocked to enjoy all the delights and fun of the seaside in one convenient location. With its opening in June 1938, Butlins quickly became a beloved destination for countless holidaymakers seeking relaxation and entertainment. The artwork by J Greenup beautifully captures the vibrant atmosphere with people enjoying various activities such as swimming pools and other recreational facilities. This LNER poster was printed by Jarrold & Sons Ltd of Norwich & London, adding to its historical significance. Butlin's Holiday Camp remained an iconic fixture on Clacton-on-Sea's landscape until it closed its doors at the end of summer season in 1983. Its legacy lives on through this photograph that transports us back to an era when family holidays were eagerly anticipated and cherished memories were made. This remarkable piece from National Railway Museum's Pictorial Collection serves as a nostalgic reminder of how leisure time transformed during this period, leaving an indelible mark on British culture.

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