Formula One World Championship: Second left: Hans Sovanije, CEO of BPW, and VIPs at the announcement of a new sponsorship deal between Nescafe Express

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Formula One World Championship: Second left: Hans Sovanije, CEO of BPW, and VIPs at the announcement of a new sponsorship deal between Nescafe Express

Second left: Hans Sovanije, CEO of BPW, and VIPs at the announcement of a new sponsorship deal between Nescafe Express and McLaren.
Formula One World Championship, Rd18, Brazilian Grand Prix, Preparations, Interlagos, Brazil, 21 October 2004.
DIGITAL IMAGE

Motorsport Images is a photographic agency and archive covering motorsport and motoring

Media ID 2294169

© Sutton Motorsport Images

EDITORS COMMENTS
In this photo print, we witness the exciting union of two global powerhouses in the world of motorsports. The Formula One World Championship is about to receive a significant boost as Nescafe Express and McLaren announce their new sponsorship deal amidst an atmosphere of anticipation and prestige. At the forefront of this momentous occasion stands Hans Sovanije, CEO of BPW, exuding confidence and pride alongside other distinguished VIPs. Their presence adds an air of importance to the event, highlighting its significance within the racing community. The image captures a snapshot from the Brazilian Grand Prix preparations at Interlagos on October 21st, 2004. As one gazes upon it, they can almost feel the electric energy that permeates through every corner of this iconic racetrack. This digital image serves as a testament to both innovation and collaboration within motorsports. It encapsulates not only a partnership between Nescafe Express and McLaren but also symbolizes how brands come together to support their shared passion for speed, precision, and excellence. While we cannot overlook that this photograph holds historical value for enthusiasts worldwide due to its association with Motorsport Images, let us appreciate it beyond any commercial use restrictions. Instead, let's celebrate the unity between these industry giants as they embark on an exhilarating journey towards success in Formula One racing.

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