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Formula One World Championship: The first instance of painted advertising on the circuit itself has caused concern amongst the drivers

Formula One World Championship: The first instance of painted advertising on the circuit itself has caused concern amongst the drivers


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Formula One World Championship: The first instance of painted advertising on the circuit itself has caused concern amongst the drivers

The first instance of painted advertising on the circuit itself has caused concern amongst the drivers.
Hungarian Grand Prix, Budapest, 18 August 2002.
DIGITAL IMAGE

Motorsport Images is a photographic agency and archive covering motorsport and motoring

Media ID 2217673

© Sutton Motorsport Images

Hungaroring


EDITORS COMMENTS
In this print from the Hungarian Grand Prix in Budapest, we witness a groundbreaking moment in Formula One history. The image captures the first-ever instance of painted advertising on the circuit itself, which has sparked concern among the drivers. As these fearless racers navigate through the twists and turns of the Hungaroring track on August 18th, 2002, their focus is momentarily diverted by this unprecedented addition to their racing environment. The vibrant colors and bold logos emblazoned across the asphalt create a stark contrast against the sleek machines that zoom past them. The significance of this development cannot be understated. It marks a new era for Formula One as it delves into uncharted territory with innovative methods of sponsorship and branding. However, amidst all its novelty lies an element of apprehension amongst those who risk life and limb behind the wheel. While some may argue that such advertising enhances spectator experience and adds visual interest to races, others worry about potential distractions or changes in grip levels caused by these newly adorned surfaces. As they push themselves to their limits at breakneck speeds, drivers must adapt quickly to ensure both safety and performance are not compromised. This remarkable photograph encapsulates a pivotal moment in motorsport history – one where tradition meets progress head-on. It serves as a reminder that even within an adrenaline-fueled sport like Formula One, change can provoke mixed emotions among those who live for speed and competition.

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