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New betting shop owner Shirley Anne Baines in her shop at New Kings Road, Fulham

New betting shop owner Shirley Anne Baines in her shop at New Kings Road, Fulham


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New betting shop owner Shirley Anne Baines in her shop at New Kings Road, Fulham

New betting shop owner Shirley Anne Baines in her shop at New Kings Road, Fulham. 5th May 1972

Arthur Sidey
Daily Mirror
Mirrorpix
London
Greater London
England
DM 72 5007

Media ID 21900335

© Mirrorpix

Gambling One Woman Only Shops Shops And Shopping 1972


EDITORS COMMENTS
In this print captured by Arthur Sidey, we are transported back to the vibrant era of the 1970s. The image showcases Shirley Anne Baines, a trailblazing woman who defied societal norms and became the proud owner of a betting shop on New Kings Road in Fulham. With an air of confidence and determination, Shirley stands amidst her bustling shop, surrounded by walls adorned with racing posters and odds boards. Her passion for sports and gambling is palpable as she engages with customers, offering expert advice and creating an inviting atmosphere that attracts both seasoned bettors and curious passersby. This photograph encapsulates not only Shirley's entrepreneurial spirit but also serves as a testament to the changing times. In an era when women were still fighting for equality in various aspects of life, Shirley fearlessly stepped into what was traditionally considered a male-dominated industry. The composition beautifully captures the essence of 1970s fashion trends through its depiction of stylishly dressed individuals browsing through shelves lined with newspapers filled with racehorse statistics. It evokes nostalgia for a time when brick-and-mortar shops played a crucial role in community engagement. Arthur Sidey's skillful lens immortalizes this momentous occasion where one woman's ambition shattered glass ceilings within the world of gambling. This remarkable snapshot from Memory Lane Prints transports us back to an era defined by empowerment, resilience, and breaking barriers - all embodied within the charismatic figure of Shirley Anne Baines.

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