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First ever "superside"advertising hoarding for contraceptives
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First ever "superside"advertising hoarding for contraceptives
First ever " superside" advertising hoarding for contraceptives, called " Lifestyles". Cromwell Road, London. 13th February 1985
Bill Kennedy
Daily Mirror
Mirrorpix
London
England
DM 85 855
Media ID 21864191
© Mirrorpix
Advertising Billboard Contraception Contraceptive Hoarding 1985 Condom Condoms Contraceptives
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EDITORS COMMENTS
This print takes us back to a significant moment in advertising history. Captured on the bustling Cromwell Road in London, it showcases the first-ever "superside" advertising hoarding for contraceptives, aptly named "Lifestyles". The date etched on this remarkable image is February 13th, 1985. As we delve into the vibrant atmosphere of the 1980s, this photograph encapsulates a pivotal shift in societal attitudes towards contraception. Standing tall amidst a sea of billboards, this groundbreaking hoarding boldly promotes safe sex and responsible choices. The composition exudes an air of confidence and progressiveness as it captures the attention of passersby. Its strategic placement along one of London's busiest roads ensures maximum visibility and impact. This iconic image serves as a testament to society's growing awareness regarding sexual health during that era. Bill Kennedy skillfully freezes this historic moment with his lens, allowing us to reflect upon how far we have come since then. It reminds us that open conversations about contraception are vital for personal well-being and public health. Intriguingly absent from this print is any mention of commercial use or specific brands associated with contraceptives. Instead, it invites viewers to focus on the broader message: empowering individuals through informed choices when it comes to their sexual health. This Memory Lane Print transports us back in time while subtly reminding us that progress should always be celebrated - especially when it comes to promoting responsible practices like contraception.
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