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Pupils from the Italia Conti school trying the New Coke. 3rd May 1985

Pupils from the Italia Conti school trying the New Coke. 3rd May 1985


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Pupils from the Italia Conti school trying the New Coke. 3rd May 1985

Geoff Wilkinson
Daily Mirror
Mirrorpix
United Kingdom
DM 85 2510

Media ID 21854685

© Mirrorpix

Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting Youth Young 1985


EDITORS COMMENTS
In this print captured by Geoff Wilkinson, we are transported back to the 1980s when a group of enthusiastic pupils from the renowned Italia Conti school had the unique opportunity to try the highly anticipated New Coke. The date was May 3rd, 1985, and excitement filled the air as these young individuals eagerly gathered around to taste Coca Cola's latest creation. The image perfectly encapsulates a moment frozen in time - youth and curiosity merging with an iconic brand that has shaped generations. As they hold their glasses filled with fizzy goodness, one can only imagine their expressions as they take that first sip of this revolutionary beverage. New Coke was more than just a new flavor; it represented change and innovation within an established industry. Coca Cola's bold decision to alter its formula sparked controversy among loyal fans worldwide. This photograph serves as a testament to those transformative times, where even young minds were invited into the conversation about taste preferences and consumer choices. Geoff Wilkinson's skillful lens captures not only the physical act of tasting but also hints at the intangible emotions experienced by these pupils – anticipation, surprise, delight or perhaps even disappointment. It is through images like these that we can relive moments from our collective past and appreciate how seemingly small events can leave lasting imprints on our memories. This photograph stands as a reminder of how brands have influenced our lives throughout history while showcasing youthful enthusiasm for exploration and embracing change.

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