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Left to right, Sophie, 17 from Surrey and Jenny Powell, 17, from Ilford, Essex
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Left to right, Sophie, 17 from Surrey and Jenny Powell, 17, from Ilford, Essex
Left to right, Sophie, 17 from Surrey and Jenny Powell, 17, from Ilford, Essex, from the Italia Conti school, trying the New Coke. 3rd May 1985
Geoff Wilkinson
Daily Mirror
Mirrorpix
United Kingdom
DM 85 2510
Media ID 21854683
© Mirrorpix
Changed Coca Cola Coke Drink Drinks Fizzy Flavour Formula New Coke Taste Tasting Youth Young 1985
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EDITORS COMMENTS
In this photo print, we are transported back to the 1980s, a time of change and experimentation. On the left, we have Sophie, a spirited 17-year-old from Surrey, and on the right stands Jenny Powell, also 17 but hailing from Ilford in Essex. Both girls are students at the prestigious Italia Conti school. The focal point of this snapshot is their shared experience of trying the highly anticipated New Coke. It was May 3rd, 1985 when these two young ladies eagerly took part in a taste test that would go down in history. The iconic Coca-Cola had decided to revamp its formula and introduce an entirely new flavor to capture the hearts of consumers. As they hold up their glasses filled with fizzy goodness, one can only imagine what thoughts were racing through their minds as they prepared for that first sip. The excitement is palpable; youth exuding curiosity and enthusiasm. This photograph serves as a reminder of how even simple moments can encapsulate an era's spirit - an era where bold choices were made by global brands seeking to reinvent themselves. While opinions may differ on whether New Coke was successful or not (let's not mention commercial use), it remains etched in our collective memory as a symbol of innovation and risk-taking. Geoff Wilkinson skillfully captures this moment frozen in time – two young souls embracing change while indulging in something new and unknown – forever preserving it within his lens for us all to cherish today.
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