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Shoppers, Fine Fare Supermarket, Wilton, London, 29th October 1963
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Shoppers, Fine Fare Supermarket, Wilton, London, 29th October 1963
Shoppers, Fine Fare Supermarket, Wilton, London, 29th October 1963. Collect Green Shield Stamps at till after paying for goods. Green Shield Stamps is a British sales promotion scheme that rewards shoppers with stamps that could be redeemed, and used to buy gifts from a catalogue or from any affiliated retailer
Roy Illingworth
Daily Mirror
Mirrorpix
London
Greater London
England
R8542
Media ID 21747344
© Mirrorpix
Buying Cashier Customers Green Selling Shield Shop Shop Assistant Shops Stamps Till Tills 1963
EDITORS COMMENTS
This print from Memory Lane Prints takes us back to the bustling scene of Fine Fare Supermarket in Wilton, London on October 29th, 1963. The image captures a snapshot of everyday life in the 1960s as shoppers navigate the aisles and interact with shop assistants at the cashier's till. One intriguing aspect depicted in this photograph is the presence of Green Shield Stamps. This British sales promotion scheme rewarded shoppers with stamps that could be collected and later redeemed for gifts from a catalogue or affiliated retailers. As customers paid for their goods, they had the opportunity to collect these valuable stamps at the till, adding an extra layer of excitement to their shopping experience. The image showcases both the buying and selling aspects of this era, highlighting how consumers eagerly engaged with promotional schemes like Green Shield Stamps while shop assistants efficiently served them. It serves as a nostalgic reminder of a time when physical stores were central to people's shopping routines and personal interactions played an essential role in customer service. Roy Illingworth skillfully captured this moment in history through his lens, preserving it for future generations to appreciate. This print not only evokes feelings of nostalgia but also provides insight into consumer culture during one particular day in London over half a century ago.
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