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A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
Wall Art and Photo Gifts from Memory Lane
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe
A Daimler TL30 Bass and Pale Ale bottle shaped lorry seen here outside the Bass Ratcliffe and Gretton brewery in Coventry, West Midlands (formerly Warwickshire) Circa June 1954
Arthur Cooper
Coventry Telegraph Archive
Mirrorpix
Coventry
West Midlands
England
Media ID 21685810
© Mirrorpix
Advertising Alcohol Bass Beer Commercial Drink Lorry Promotion Promotional Quirky Warwickshire West Midlands
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EDITORS COMMENTS
This print takes us back to the vibrant streets of Coventry in June 1954. Standing proudly outside the iconic Bass Ratcliffe and Gretton brewery, we see a remarkable sight - a Daimler TL30 Bass and Pale Ale bottle-shaped lorry. As if plucked from an imaginative dream, this quirky promotional vehicle instantly grabs attention with its unique design. A testament to the creative advertising strategies of the time, it perfectly captures the essence of British beer culture in one eye-catching image. The lorry's sleek lines mirror that of a traditional ale bottle, paying homage to the renowned craftsmanship behind every drop of Bass and Pale Ale produced by Worthington & Co Limited. This clever fusion between motor transport and alcoholic beverage promotion is truly a sight to behold. Transporting us back to an era where commercial vehicles were not just functional but also works of art, this photograph encapsulates both nostalgia for simpler times and admiration for innovative marketing techniques. It serves as a reminder that even everyday objects can become symbols of creativity when placed in unexpected contexts. Arthur Cooper's keen eye has immortalized this moment in history, allowing us to appreciate not only the beauty of Coventry's past but also the ingenuity behind advertising campaigns that continue to shape our consumer-driven world today.
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