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Boys visit a local sweet shop as the end of sweet rationing is enforced. 22nd April 1949
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Boys visit a local sweet shop as the end of sweet rationing is enforced. 22nd April 1949
Boys visit a local sweet shop as the end of sweet rationing is enforced. 22nd April 1949. ***Ivor, to check date. Sweets came off rationing in February 1953 - not 1949 as the caption date suggests***
Daily Herald
Mirrorpix
London
Greater London
England
Media ID 21673888
© Mirrorpix
Boys Century Jars Outer Boroughs Outer London Polo Rationing Roller Skates Shops Shorts Sweets Tank Top Window Young Boiled Mars Poking Tongue Out Treat
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EDITORS COMMENTS
In this nostalgic print from the 1940s, we see a group of young boys eagerly visiting a local sweet shop in the outer boroughs of London. The date is marked as 22nd April 1949, however, it should be noted that sweets actually came off rationing in February 1953. The image captures the end of an era - the lifting of sweet rationing after years of scarcity during and after World War II. These boys, dressed in shorts and tank tops, represent a generation who grew up with limited access to treats like all sorts, boiled sweets, Mars bars, and Polos. With their roller skates on and tongues playfully poking out in anticipation, these children are relishing the newfound freedom to indulge their youthful cravings. Jars filled with colorful candies line the shelves behind them as they carefully choose their desired treats. This snapshot encapsulates not only a momentary joy but also symbolizes resilience and hope amidst post-war hardships. It serves as a reminder that even small pleasures can bring immense happiness to young hearts. Preserved by Daily Herald's Memory Lane Prints collection, this photograph transports us back to a time when simple delights were cherished treasures for children growing up in an era defined by war and sacrifice.
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