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Muhammad Ali doing a commercial for the Daily Mirror March 1976
Wall Art and Photo Gifts from Memory Lane
Muhammad Ali doing a commercial for the Daily Mirror March 1976
Muhammad Ali doing a commercial for the Daily Mirror
March 1976
Kent Gavin
The People
Mirrorpix
76 1480
Media ID 21654843
© Mirrorpix
Advertising African American Black American Cassius Clay Ethnic Heavy Weight Muhammad Ali Newspaper The Greatest The Louisville Lip The Peoples Champion
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EDITORS COMMENTS
In this print from March 1976, we witness the legendary Muhammad Ali, known as "The Greatest" engaging in a unique venture outside of the boxing ring. Here, he is seen filming a commercial for the esteemed Daily Mirror newspaper. During the 1970s, television advertising was gaining immense popularity and influence. Recognizing Ali's magnetic personality and widespread appeal, it comes as no surprise that he was chosen to represent such an iconic publication. As an African American athlete who broke barriers both inside and outside of sports, Ali's involvement in mainstream media further highlighted his status as a cultural icon. Dressed in his characteristic boxing attire with gloved fists raised high, Ali exudes confidence and charisma while endorsing the Daily Mirror. The photograph captures not only his physical strength but also showcases his ability to captivate audiences beyond just sporting events. Ali's presence in this advertisement serves as a testament to his enduring legacy and impact on popular culture during that era. His nickname "The Louisville Lip" attests to his outspoken nature which resonated with fans worldwide. This remarkable image by Kent Gavin transports us back to a time when Muhammad Ali reigned supreme both inside and outside of the boxing arena – forever etching himself into history as one of the most influential figures of our time.
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