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Although strictly amateur on the field, Rugby Union has adopted some professional
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Although strictly amateur on the field, Rugby Union has adopted some professional
Although strictly amateur on the field, Rugby Union has adopted some professional expertise in selling the game to the public. The latest idea has been to install two giant video screens at Twickenham. Former England lock Peter Yarranton seen here rehearsing his speech to the Calcutta Cup match where the screens will be introduced. 4th March 1983
Staff
Daily Mirror
Mirrorpix
Twickenham
Greater London
England
JS*9203752
Media ID 21640210
© Mirrorpix
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EDITORS COMMENTS
In this print from Memory Lane Prints, we are transported back to the 1980s, a time when Rugby Union was still considered strictly amateur on the field. However, even in those days, the sport had already started adopting some professional expertise in selling itself to the public. The focal point of this image is former England lock Peter Yarranton, who can be seen rehearsing his speech for the upcoming Calcutta Cup match at Twickenham. This particular game holds great significance as it marks the introduction of two giant video screens at the stadium - a groundbreaking innovation for its time. As Yarranton meticulously prepares his words, one can sense both excitement and anticipation in his demeanor. The screens symbolize a new era for Rugby Union, where technology intertwines with tradition to enhance spectator experiences and bring fans closer to the action. This photograph not only captures an important moment in rugby history but also serves as a reminder of how far the sport has come since then. It showcases the determination and forward-thinking mindset of those involved in promoting rugby to wider audiences. With its rich colors and nostalgic charm, this print allows us to relive a significant milestone that forever changed how Rugby Union engages with its passionate fan base.
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