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Shell Motor Mileage Run. 5th July 1978
Wall Art and Photo Gifts from Memory Lane
Shell Motor Mileage Run. 5th July 1978
Shell Motor Mileage Run.
5th July 1978
Dick Williams
Daily Mirror
Mirrorpix
Media ID 21466200
© Mirrorpix
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Shell Motor Mileage Run. 5th July 1978 captures a whimsical moment in the world of motorsport, as participants push their vehicles to the limit in pursuit of fuel efficiency. This vintage print from Memory Lane Prints takes us back to the groovy era of the 1970s, where unconventional events like this showcased both sport and humor. In this snapshot by Dick Williams, we witness an unusual sight on the race track - a motley crew of vehicles ranging from sleek sports cars to quirky compact cars, all adorned with Shell sponsor logos. The event's objective? To achieve maximum mileage using Shell fuel, proving that speed isn't everything when it comes to performance. The photo exudes nostalgia with its vibrant colors and retro styling. It reminds us of a time when innovation was celebrated in every aspect of life, even within motorsport competitions. As we gaze at these determined drivers behind their wheels, one can't help but wonder about their strategies and tactics for achieving optimal mileage. This image is not just about racing; it symbolizes the spirit of collaboration between sponsors and athletes during that era. It showcases how companies like Shell supported unique sporting events while also promoting their brand values. Whether you're a motorsport enthusiast or simply appreciate capturing moments frozen in time, this photograph transports you back to an unforgettable day filled with laughter, camaraderie, and unexpected twists on the race track.
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