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Frank Bruno and Miss World Aishwarya Rai launch the new Littlewoods Scratchcard whose
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Frank Bruno and Miss World Aishwarya Rai launch the new Littlewoods Scratchcard whose
Frank Bruno and Miss World Aishwarya Rai launch the new Littlewoods Scratchcard whose promoters boast gives more money to charity than its rivals.
2nd October 1995
Arnold Slater
Daily Mirror
Mirrorpix
Hertfordshire
United Kingdom
WA*173903
Media ID 21395430
© Mirrorpix
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Captivating the 1990s spirit of philanthropy and glamour, this iconic print captures the momentous occasion when boxing legend Frank Bruno and the stunning Miss World Aishwarya Rai joined forces to launch the revolutionary Littlewoods Scratchcard. Stepping onto the stage on 2nd October 1995, their radiant smiles and shared enthusiasm ignited a powerful campaign that aimed to surpass all expectations in terms of charity contributions. In an era marked by beauty contests and fierce boxing competitions, this extraordinary collaboration showcased a different kind of fight – one against poverty and inequality. With its promoters boldly claiming to outshine its rivals in terms of charitable donations, this scratchcard became a beacon of hope for countless individuals in need. As coins sparkled under camera flashes during this memorable photocall, it was clear that every cent raised through these scratchcards would be channeled towards meaningful causes. The fusion of two worlds – sportsmanship and elegance – exemplified how fundraising could transcend boundaries and unite people from all walks of life. Preserved through Arnold Slater's lens, this image serves as a timeless reminder that even amidst intense competition, compassion can prevail. It encapsulates an era where campaigns were fueled not only by currency but also by genuine dedication to making a difference. This photograph stands as testament to the power we possess when we come together for a common cause.
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