Josie Howard from Essex, contestant in Daily Mirrors Miiss Hot Pants Competition

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Josie Howard from Essex, contestant in Daily Mirrors Miiss Hot Pants Competition

Josie Howard from Essex, contestant in Daily Mirrors Miiss Hot Pants Competition, pictured May 1971.
a.k.a. Josephine Howard
a.k.a. Jo Howard
a.k.a. Jo Wood

Bela Zola
Daily Mirror
Mirrorpix
United Kingdom

Media ID 21394540

© Mirrorpix

Hotpants

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> Europe > United Kingdom > England > Essex > Related Images

> Memory Lane Prints > Mirror > 0100to0199 > 00109

EDITORS COMMENTS
This print takes us back to the vibrant 1970s, where fashion was bold and daring. Meet Josie Howard from Essex, a radiant contestant in the renowned Daily Mirror's Miss Hot Pants Competition. Pictured in May 1971, she exudes confidence and style that perfectly encapsulates the spirit of this era. Also known as Josephine Howard, Jo Howard, or Jo Wood, this young woman is a true embodiment of individuality and self-expression. Her choice of attire showcases the iconic trend of hotpants that swept across fashion runways during those years. With her legs elongated by these fashionable shorts and adorned with a stylish hat, Josie effortlessly captures attention wherever she goes. Photographed by Bela Zola for Memory Lane Prints, this image serves as a time capsule transporting us to an era filled with cultural shifts and sartorial experimentation. It reminds us how fashion can be both empowering and liberating – allowing individuals like Josie to embrace their unique personalities through clothing choices. As we gaze upon this photograph print today, it not only celebrates Josie's participation in the competition but also highlights the enduring influence of 1970s fashion trends on contemporary styles. This image stands as a testament to our ever-evolving relationship with fashion throughout history while reminding us to embrace our own personal style fearlessly just like Josie did all those years ago.

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