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Fashion 1960s. The latest collection of mens suits and casual wear from Sweden
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Fashion 1960s. The latest collection of mens suits and casual wear from Sweden
Fashion 1960s. The latest collection of mens suits and casual wear from Sweden, were given their first British showing at the Carlton Towers, Cadogan Square, London, on Monday morning (11-9-67). The collection is by Schwartzman and will be on sale in this country. Modele Peter Wilson(left) wearing " Riviera" a grey and orange check beach jacket with matching Bermuda shorts and John Hardy, wearing " Paul, a grey and blue checked light-weight beach suit". September 1967 P017514
WATFORD
Mirrorpix
England
Media ID 21303501
© Mirrorpix
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Step back in time to the swinging 1960s with this print from Memory Lane Prints. Captured at the iconic Carlton Towers in London, it showcases the much-anticipated British debut of Sweden's latest fashion collection for men by Schwartzman. The date was September 11th, 1967, and excitement filled the air as fashion enthusiasts gathered to witness a groundbreaking moment. In this snapshot of sartorial elegance, models Peter Wilson and John Hardy effortlessly exude style and sophistication. Peter dons the 'Riviera' ensemble – a striking grey and orange check beach jacket paired with matching Bermuda shorts – epitomizing casual chic. Meanwhile, John Hardy flaunts his impeccable taste in the 'Paul' light-weight beach suit; an exquisite blend of grey and blue checks that exudes timeless charm. The image captures more than just fashionable attire; it encapsulates a cultural shift towards individuality and self-expression through clothing during this era. As men embraced new styles beyond traditional suits, Swedish designs brought fresh inspiration to British shores. This photograph serves as a reminder of how fashion has always been intertwined with social change. It transports us back to an era where balconies became runways, showcasing not only clothes but also aspirations for freedom and creativity. Let this remarkable piece transport you to a bygone era when menswear took on exciting new dimensions.
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