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Fashion 1970 s: In defiance of pooff, Dior says: Down go Hemlines
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Fashion 1970 s: In defiance of pooff, Dior says: Down go Hemlines
Fashion 1970 s: In defiance of pooff, Dior says: Down go Hemlines. Spring will be a little legless this year for those who do their shopping at Christian Dior. Nothing goes any higher than the midi hems on the coat and suit pictured here. And for those clients who aren t midi-minded, Dior designer Jorn Langberg offers only one other choice. And thats even longer - ankle-length. Even the trousers - shown at his Spring-summer collection in London on Tuesday (10-3-70) - were cut at midi-length into culotte dresses. Mr. Langberg thinks that the midi is " feminine and romantic, " but there are thousands who would disagree - and they re all women. Among the critics are the members of a new American organisation, Pooff, the society for the Preservation Of Our Femininity and Finances. They have said " piffle" to designers like Mr. Langberg and have pledged never to wear the midi because " It is ugly and ageing." Pooff members also protest that while the hems go down, the prices go up. They have a point. The cheapest number at Dior was £ 84. March 1970 P017317
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EDITORS COMMENTS
This vintage print captures the fashion trends of the 1970s, specifically highlighting Christian Dior's defiance against the popular pooff style. In a bold move, Dior declares that hemlines are going down this spring, showcasing midi-length coats and suits in this striking image. For those who prefer longer options, ankle-length garments are also available. Even trousers have been transformed into culotte dresses with midi-length cuts. While Dior designer Jorn Langberg believes that the midi is "feminine and romantic" there is a growing dissent among women who disagree. One such group is Pooff, an American organization dedicated to preserving femininity and finances. They vehemently reject designers like Langberg and refuse to wear midis because they find them unattractive and aging. Pooff members also raise concerns about rising prices as hemlines descend. Indeed, even at Dior, the cheapest item costs £84—an amount not easily affordable for everyone. This photograph from Memory Lane Prints offers us a glimpse into the fashion landscape of March 1970—a time when opinions clashed over what constituted true femininity and style. As we admire this snapshot from history, it serves as a reminder of how fashion choices can spark debates that go beyond mere aesthetics—touching on personal expression, societal expectations, and economic realities
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