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Zambrene raincoat advertisement, WW1
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Zambrene raincoat advertisement, WW1
Advertisement for Zambrene rubberless raincoat, ideal for war workers on a wet day, and to prove the point, the illustration shows a girl heading forth into the rain in her practical garb, while other ladies cower in an underground station sheltering from the weather. Date: 1917
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Media ID 14141758
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Coats Employment Jobs Practical Rain Raincoat Raincoats Raining Role Roles Weatherproof Worker
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Amidst the tumultuous backdrop of World War I, the relentless rain continued to pose a formidable challenge for the resilient women who took on various roles in the war effort. In this evocative illustration from 1917, a determined young woman named Mary dons the latest innovation in weather protection: the Zambrene rubberless raincoat. As she bravely steps out into the downpour, her fellow women huddle for shelter in an underground station, their faces etched with apprehension and discomfort. The Zambrene raincoat, a testament to ingenuity and practicality, was an essential addition to the wardrobe of war workers. Its rubberless design ensured flexibility and comfort, making it a popular choice for those who needed to move freely in adverse weather conditions. Mary's courageous stance symbolizes the unwavering spirit of the women who took on jobs once considered the exclusive domain of men. From munitions factories to postal services, they proved that their roles were just as vital to the war effort as those on the front lines. This advertisement for the Zambrene raincoat not only highlights the importance of staying dry during the wet and unpredictable weather of the era but also underscores the transformative role of women in society during a time of great upheaval. As the rain continues to fall, Mary stands tall, her Zambrene raincoat shielding her from the elements, a beacon of strength and determination in the face of adversity.
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