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World War I recruitment poster
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World War I recruitment poster
Poster produced by the Parliamentary Recruiting Committee during World War I, depicting a typical British Tommy in uniform with bayonet fixed, calling across from France to England for more volunteers
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4451671
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10419249
Bayonet Channel Committee Joining Parliamentary Propaganda Recruiting Recruitment Tommy Volunteer Volunteers
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EDITORS COMMENTS
This evocative World War I recruitment poster, produced by the Parliamentary Recruiting Committee, depicts a typical British Tommy in full uniform, complete with fixed bayonet, calling across the English Channel from the trenches of France to the shores of England. The soldier's determined gaze and outstretched hand invite potential volunteers to join the ranks of the British Army and help turn the tide of the war. The poster's historical significance lies in its role as a powerful propaganda tool during a critical moment in the conflict. With the war entering its third year and casualty rates mounting, the British government intensified its recruitment efforts to replenish the depleted ranks of its armed forces. This poster, along with others in the series, was designed to appeal to the patriotism and sense of duty of the British people, encouraging them to answer the call to arms and serve their country. The map in the background provides a visual representation of the geographical distance between the battlefields of France and the homes of potential recruits in England, emphasizing the importance of their contribution to the war effort. The use of the iconic image of the Tommy, a symbol of the ordinary British soldier, further underscores the idea that anyone could make a difference in the war. This poster is a poignant reminder of the sacrifices made by the men and women who answered the call to serve during World War I, and a testament to the enduring power of visual imagery in shaping public opinion and motivating people to action.
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