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WWI Poster, Back Them Up, Invest in the War Loan
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WWI Poster, Back Them Up, Invest in the War Loan
WWI Parliamentary War Savings Committee Poster, design by E J Kealey, Back Them Up, Invest in the War Loan. Date: circa 1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14168876
© Mary Evans Picture Library/Onslow Auctions Limited
Committee Contribution Duty Finance Funding Helping Invest Investment Loan Money Parliamentary Pocket Savings
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This powerful WWI poster, titled "Back Them Up, Invest in the War Loan," was designed by E.J. Kealey for the Parliamentary War Savings Committee around 1916. The image features a determined and resolute profile of a man in military uniform, turning to face the viewer with a hand reaching into his pocket. The call to action is clear: citizens were encouraged to make a personal contribution to the war effort by investing in War Loans. The First World War was a long and costly conflict, and the need for funding was immense. Governments and military forces relied heavily on the support of their citizens to finance the war effort. War Loans provided a means for individuals to contribute financially, with the promise of eventual repayment and interest. The poster's design is both evocative and persuasive. The man's gaze is steady and unwavering, conveying a sense of duty and responsibility. His hand reaching into his pocket serves as a visual reminder of the personal sacrifice required for the greater good. The simple yet effective design, combined with the powerful message, made this poster an effective tool in the war bond campaign. The "Back Them Up, Invest in the War Loan" poster is an important historical artifact, reflecting the spirit of unity and sacrifice during wartime. It serves as a reminder of the critical role that individual contributions played in financing the war effort and ultimately shaping the course of history. This poster is a testament to the power of visual communication and the enduring impact of art on society.
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