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WWI Poster, Surely you will fight
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WWI Poster, Surely you will fight
WWI Parliamentary Recruiting Committee Poster, Surely you will fight for your King and Country. Come along, boys, before it is too late. Date: 1915
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Media ID 14171508
© Mary Evans Picture Library/Onslow Auctions Limited
Committee Enlist Fight Guilt Isles Join Khaki Parliamentary Patriotic Patriotism Persuasion Pressure Psychological Recruiting Recruitment Shame Surely
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EDITORS COMMENTS
This evocative WWI poster, titled "Surely you will fight," was produced by the Parliamentary Recruiting Committee in 1915 to encourage young men from the United Kingdom to enlist in the army. The image features a map of the British Isles with a red hand reaching out from the continent of Europe, symbolizing the call to action. The caption reads, "Surely you will fight for your King and Country. Come along, boys, before it is too late." The poster employs a powerful mix of psychological pressure and patriotic appeal to persuade potential recruits. The use of the royal moniker, "your King," and the reference to "your country," evokes a sense of duty and loyalty to the crown and the nation. The image of a map of the UK, with the red hand reaching out from Europe, creates a sense of urgency and threat, implying that the war is encroaching on British soil and that action is needed to defend it. The poster also employs a sense of guilt and shame, with the question, "before it is too late," implying that those who do not enlist will be letting down their country and their fellow citizens. The image of young boys, who are the primary audience for the poster, reinforces the idea that it is their duty to protect their country and their future. The use of khaki, the color associated with the British army, and the soldier's uniform in the poster further emphasizes the call to arms. Overall, this poster is a powerful example of how propaganda was used during WWI to mobilize the population and encourage enlistment in the army.
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