WWI Poster, Single Men

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WWI Poster, Single Men

WWI Parliamentary Recruiting Committee Poster, Single Men! Will you march too or wait till March 2 (a reference to the Military Service Act deadline). Date: 1916

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14168854

© Mary Evans Picture Library/Onslow Auctions Limited

Committee Enlist Join Legislation Lettering Parliamentary Persuasion Recruiting Recruitment Till Wait Deadline

EDITORS COMMENTS
This powerful WWI poster, titled "Single Men! Will you march NOW or wait till MARCH 2?" was produced by the Parliamentary Recruiting Committee in 1916 to encourage eligible men to enlist in the British Army before the impending deadline of the Military Service Act. The red text and bold lettering exude a sense of urgency and persuasive tone, as the poster implores men to take action and join the war effort. The first World War, also known as the Great War, began in 1914 and lasted until 1918. By 1916, the tide of the war had turned and the need for manpower was greater than ever. The Military Service Act, passed in March 1916, was a significant piece of legislation that introduced conscription for the first time in Britain's history. This meant that all men between the ages of 18 and 41 were required to register for military service, and those who were medically fit could be called up to serve. The poster is a poignant reminder of the wartime atmosphere and the intense pressure on men to enlist. The image of a lone figure, standing hesitantly at the edge of a crowd of marching soldiers, emphasizes the individual's decision and the potential consequences of that decision. The poster's call to action, "March NOW," underscores the importance of immediate action and the collective responsibility of each individual to contribute to the war effort. This historic poster is a testament to the persuasive power of visual communication and the role it played in shaping public opinion during wartime. Its bold design and clear message continue to resonate with viewers today, offering a glimpse into the past and the sacrifices made during the First World War.

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