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WWI Poster, Pay Your 5 - and Help Crush the Germans
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WWI Poster, Pay Your 5 - and Help Crush the Germans
WWI Parliamentary War Savings Committee Poster, Pay Your 5/- for this [War Loan] and Help Crush the Germans. Date: 1916
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Media ID 14168866
© Mary Evans Picture Library/Onslow Auctions Limited
Committee Crush Finance Financing Funding Germans Invest Investment Loan Money Office Parliamentary Savings Shillings Voucher Scrip
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This powerful WWI poster, titled "Pay Your 5- and Help Crush the Germans," was produced by the Parliamentary War Savings Committee in 1916 to encourage British citizens to invest in war bonds and contribute to the financing of the ongoing conflict. The poster features a hand in a red background, clutching five shillings, with the words "Pay Your 5/- for this War Loan" written above and "and Help Crush the Germans" below. The use of the imperative verb "Help" and the direct address to the viewer creates a sense of urgency and personal responsibility. The poster's design is simple yet effective, using bold red and white colors to grab the viewer's attention and convey a sense of patriotism and national unity. The image of the hand, along with the phrase "Help Crush the Germans," emphasizes the idea that each individual's investment, no matter how small, could make a difference in the outcome of the war. During World War I, governments around the world relied heavily on public financing to fund military efforts. War bonds, also known as liberty bonds or victory bonds, were a popular way to raise funds from citizens. These bonds were essentially loans to the government, with the promise of future interest payments and the potential for principal repayment. The Parliamentary War Savings Committee, established in 1915, was responsible for promoting the sale of war savings certificates and war loans in the UK. Posters like this one were used to encourage people to invest in the war effort and help "crush the Germans." The poster is a poignant reminder of the role that individual investments played in financing the war and the collective spirit of sacrifice and patriotism that characterized the war years.
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