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WWI Poster, Enlist Now
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WWI Poster, Enlist Now
WWI Parliamentary Recruiting Committee Poster, New Military Service Bill, Enlist Now. Date: 1916
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Media ID 14171550
© Mary Evans Picture Library/Onslow Auctions Limited
Bill Committee Direct Enlist Join Lettering Parliamentary Recruiting Recruitment System
EDITORS COMMENTS
This powerful and evocative WWI poster, titled "Enlist Now" by the Parliamentary Recruiting Committee, was created in 1916 to encourage British men to join the army and serve their country during the ongoing First World War. The poster's stark, blue text and bold, lettering contrast sharply against the plain, white background, drawing the viewer's immediate attention to the call to action. The text reads, "New Military Service Bill. Enlist Now." This reference to the Military Service Act of 1916 signified a shift in recruitment efforts from voluntary enlistment to conscription, making it compulsory for eligible men to join the military. The poster's direct appeal to potential recruits, "Join the Army," underscores the urgency of the situation and the importance of answering the call to duty. The grouping of the words "New Military Service Bill" and "Enlist Now" creates a sense of urgency and importance, emphasizing the significance of the message being conveyed. The use of the word "now" encourages an immediate response, as the war effort required large numbers of soldiers to maintain the momentum on the battlefield. The Parliamentary Recruiting Committee, a government body, was responsible for coordinating and managing recruitment efforts during the war. This poster is a testament to their extensive and innovative use of visual propaganda to mobilize the population and support the war effort. The poster's historical significance lies not only in its role in recruitment efforts but also as a powerful reminder of the sacrifices made during the First World War.
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