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WWI Poster, If the cap fits you, join the Army today
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WWI Poster, If the cap fits you, join the Army today
WWI Parliamentary Recruiting Committee Poster, If the Cap fits you, join the Army today. Date: 1915
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Media ID 14171472
© Mary Evans Picture Library/Onslow Auctions Limited
Committee Enlist Fits Join Khaki Lettering Parliamentary Peaked Recruiting Recruitment Today
EDITORS COMMENTS
This evocative WWI poster, titled "If the Cap Fits You, Join the Army Today," was produced by the Parliamentary Recruiting Committee in 1915. The image features a bold red text and white lettering against a khaki background, urging potential recruits to enlist in the army if the peaked cap, a symbol of military service, fits them comfortably. The use of the cap as a metaphor for military service was a common recruiting tactic during the war, emphasizing the idea that joining the army was a natural and straightforward decision for those who felt a sense of duty and belonging. The First World War, also known as the Great War, began in 1914 and lasted until 1918. This period was marked by unprecedented global conflict and sacrifice, with millions of lives lost and entire communities forever changed. Recruitment posters like this one played a crucial role in mobilizing public support for the war effort and encouraging young men to enlist. The design of this poster is simple yet effective, with the red text and white lettering creating a striking contrast against the khaki background. The use of the peaked cap as the central image adds a personal touch, emphasizing the idea that military service was a matter of individual choice and commitment. The date "1915" at the bottom of the poster serves as a reminder of the historical significance of this moment in time and the sacrifices made by those who answered the call to join the army.
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