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You are wanted by the US Army 660 Market St. San Francisco o
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You are wanted by the US Army 660 Market St. San Francisco o
You are wanted by the US Army 660 Market St. San Francisco or any Army recruiting station. US Army recruiting poster showing an officer, possibly Gen. John J. Pershing, seated on a horse and pointing towards the viewer. Date between 1915 and 1918
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Media ID 7256485
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EDITORS COMMENTS
This compelling recruiting poster, dating between 1915 and 1918, invites the viewer's attention with the bold headline "You are wanted by the US Army" accompanied by the address "660 Market St. San Francisco or any Army recruiting station." The image features a determined General John J. Pershing, seated on a horse and pointing directly at the viewer, conveying a sense of urgency and personal invitation. General Pershing, a prominent figure during the Mexican Revolution and later the commander of the American Expeditionary Forces in World War I, is depicted in military uniform with a stern expression. The background showcases a battlefield scene, further emphasizing the call to action. During this period, the United States was gearing up for involvement in World War I, and the US Army needed to rapidly expand its ranks. Posters like this one were instrumental in encouraging young men to enlist and serve their country. The use of a well-known military figure like General Pershing added credibility and authority to the recruitment message. This poster is a powerful reminder of the historical significance of recruiting efforts during times of war and the role that visual communication plays in shaping public opinion and inspiring action. The image of General Pershing, with his direct gaze and commanding presence, continues to resonate with viewers over a century later, inviting us to reflect on the sacrifices made by those who answered the call to serve.
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