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WW2 poster, Use less Water

WW2 poster, Use less Water


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WW2 poster, Use less Water

WW2 poster, Use less Water! Less Water -- More Shells. Date: 1940s

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14146032

© Mary Evans Picture Library/Onslow Auctions Limited

Advice Conservation Guidance Manufacture Pouring Resources Responsible Shells


EDITORS COMMENTS
This evocative WW2 poster from the 1940s, titled "Use Less Water! Less Water -- More Shells," serves as a powerful reminder of the sacrifices and resourcefulness during wartime. The image depicts a woman in a simple apron, standing at a kitchen sink with a tap flowing freely. Above her head, an ominous shadow cast by a gas mask ominously looms, as if to underscore the stakes of water conservation during this critical period. The poster's stark message, "Less Water -- More Shells," highlights the importance of conserving water during the war effort. With resources stretched thin and the demands of manufacturing weapons and ammunition at an all-time high, every drop counted. The government's call to action was a reminder that each individual's responsible use of resources could contribute to the larger war effort. The poster's design is both striking and effective, using simple yet powerful imagery to convey its message. The use of the woman in the kitchen setting underscores the everyday nature of the conservation effort, emphasizing that every household could make a difference. The poster's historical significance lies not only in its role in encouraging water conservation during the war but also as a testament to the resilience and resourcefulness of the people during a time of great adversity. As we reflect on the past, this WW2 poster serves as a reminder of the importance of conservation and the role that each of us can play in preserving valuable resources, especially during times of crisis. The poster's message remains relevant today, as we continue to grapple with the challenges of resource management and the need to be mindful of our impact on the environment.

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