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WW2 poster, Tommys always on the job
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WW2 poster, Tommys always on the job
WW2 poster, Tommys always on the job! Are you? Stick to your guns. Victory won t wait for the worker whos late! Design by Victor Hicks. Date: 1940s
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Media ID 14146112
© Mary Evans Picture Library/Onslow Auctions Limited
Advice Firing Guidance Guns Hicks Productivity Regular Reliable Stick Timekeeping Tommy Victor Victory Wait Worker Regularity Weapons
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EDITORS COMMENTS
Tommy's Always on the Job: A Call to Reliability and Productivity during World War II During the tumultuous 1940s, as the world was embroiled in the global conflict of World War II, the importance of every individual's contribution to the war effort was emphasized through powerful propaganda posters. One such iconic poster, titled "Tommy's Always on the Job!" by Victor Hicks, served as a reminder of the critical role each worker played in securing victory. The image portrays a determined Tommy, a British soldier, standing tall and focused, with a machine gun in hand, his gaze fixed on the horizon. The caption beneath the image reads, "Tommy's Always on the Job! Are you? Stick to your guns. Victory won't wait for the worker who's late!" This powerful message underscores the importance of reliability, regularity, and productivity in the face of the war effort. The design, created by Victor Hicks in the 1940s, was a poignant reminder that every man and woman, whether on the battlefield or in the factories, had a role to play in the war effort. The image of Tommy, a symbol of the British soldier, served as a powerful metaphor for the need for regularity and productivity in all aspects of life during wartime. The poster's message was not only a call to action for workers but also a source of guidance and advice for the population. The government, through posters like this one, sought to instill a sense of duty and responsibility in the population, emphasizing the importance of timekeeping and productivity in the face of the ongoing conflict. The "Tommy's Always on the Job!" poster is a testament to the historical significance of the 1940s and the collective spirit that drove the British people to overcome the challenges of the war. This powerful image continues to resonate with audiences today, serving as a reminder of the importance of reliability, productivity, and the indomitable human spirit in times of adversity.
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