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WW2 poster, Join your savings group, now
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WW2 poster, Join your savings group, now
WW2 poster, Join your savings group, now! Date: 1940
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Media ID 14311963
© Mary Evans Picture Library/Onslow Auctions Limited
Campaign Cash Effort Finance Investment Join Money Movement Patriotic Patriotism Persuasion Pound Pull Pulling Rope Save Savings Support
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This evocative WW2 poster, titled "Join your savings group, now!" dates back to 1940, a pivotal year in the Second World War. The image, filled with the vibrant hues of blue and orange, features a group of determined individuals, each pulling on a rope attached to a large scale, with the image of a pound sign at the top. The message is clear: by joining a savings group, each individual could contribute to the collective effort and make a significant impact on the national war effort. The 1940s, a decade marked by rationing, austerity, and the challenges of wartime, saw the importance of financial support and investment on both the home front and the battlefront. The National Savings Movement launched this campaign to encourage people to pool their resources and save money, with the ultimate goal of providing essential funds for the war effort. The poster's design is both persuasive and patriotic, with the tagline "Join the group that's pulling for victory!" reinforcing the notion that each person's contribution mattered. The image of a group of people working together, united by a common goal, also underscores the importance of community and solidarity during this challenging time. The poster's call to action, "Join your savings group, now!" is a poignant reminder of the sacrifices and resilience required during wartime. Its historical significance lies not only in the financial support it generated but also in the way it tapped into the spirit of patriotism and collective action that defined the WW2 era.
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