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WW2 poster, Gloster Aircraft National Savings Group
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WW2 poster, Gloster Aircraft National Savings Group
WW2 poster, Gloster Aircraft National Savings Group. Our aim is one fighter per month, for the next three months. Join the group, win certificates, and help win the war. Save now for your future. Date: circa 1942
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Media ID 14311991
© Mary Evans Picture Library/Onslow Auctions Limited
1942 Balloon Barrage Bomb Bren Campaign Cash Certificates Cost Costs Effort Finance Gloster Investment Join Money Month Months Movement Patriotic Patriotism Persuasion Rifle Save Savings Searchlight Shell Support Tank Weapon Weapons
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This evocative WW2 poster from circa 1942, featuring the Gloster Aircraft National Savings Group, calls for the public's financial support in the ongoing war effort. The image, dominated by the orange and white colors of the National Savings Movement, depicts various military assets - a fighter plane, gun, tank, ship, searchlight, barrage balloon, and weapons such as a Bren gun and rifle. The caption above reads, "Our aim is one fighter per month, for the next three months. Join the group, win certificates, and help win the war. Save now for your future." During the 1940s, the National Savings Movement launched various campaigns to encourage people to save money and invest in war bonds. The movement believed that every penny saved could contribute to the production of much-needed military equipment and ultimately help turn the tide of the war. The poster's persuasive tone, combined with the promise of certificates as rewards for participation, aimed to inspire a sense of patriotism and duty among the population. The poster's design is reminiscent of the wartime spirit, with its bold typography, striking colors, and clear call-to-action. It serves as a poignant reminder of the sacrifices made during WW2 and the collective effort required to support the war effort on both the home and military fronts.
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