WW2 greetings card, As You Were
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WW2 greetings card, As You Were
WW2 greetings card, As You Were! Three servicewomen in uniform, a WRN, an ATS and a WaF, look longingly at an elegant evening dress in a store window. Date: circa 1942
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14191222
© The March of the Women Collection/Mary Evans Picture Library
Colours Contrast Correspondence Dull Ephemera Feminine Forces Longing Lucille Modes Services Servicewoman Servicewomen Store Waaf Wistful Fashionable
EDITORS COMMENTS
Amidst the harsh realities of World War II, moments of longing and yearning for normalcy found their way into the hearts and minds of servicewomen. This image, circa 1942, depicts three brave women in uniform, each gazing wistfully at an elegant evening dress displayed in a store window. The women, hailing from the Women's Royal Naval Service (WRN), the Auxiliary Territorial Service (ATS), and the Women's Auxiliary Air Force (WAAF), are dressed in their uniforms, a stark contrast to the feminine and fashionable attire in the window. The pink and pastel hues of the dresses create a dreamlike atmosphere, a far cry from the dull and muted colors that dominated their daily lives. The women's expressions convey a sense of nostalgia and desire, a reminder of the world they had left behind. The image is a poignant reminder of the sacrifices made by these women during the war, and the enduring power of femininity and fashion, even in the most challenging of times. This evocative WWII greetings card is a testament to the resilience and determination of the women who served during the conflict. It also offers a glimpse into the contrasting worlds of wartime service life and the allure of the feminine and fashionable, a contrast that continues to captivate us today.
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