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WW1 poster, United War Work Campaign
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WW1 poster, United War Work Campaign
Poster, United We Serve, United War Work Campaign, fundraising by a group of charities: YMCA, YWCA, National Catholic War Council, Jewish Welfare Board, War Camp Community Service, American Library Association and Salvation Army, seeking to raise over 170 million dollars.
circa 1918
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Media ID 14376188
© Mary Evans Picture Library/Onslow Auctions Limited
Association Campaign Charities Charity Community Council Dollars Finance Financial Fundraising Jewish Khaki Million Money Raise Salvation Seeking Serve Target Welfare Ymca Ywca
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EDITORS COMMENTS
This powerful and evocative WWI poster, titled "United We Serve" and created for the United War Work Campaign, calls upon citizens to support the war effort by donating to a coalition of charities. The charities represented in this poster include the YMCA, YWCA, National Catholic War Council, Jewish Welfare Board, War Camp Community Service, American Library Association, and Salvation Army. Together, these organizations sought to raise an impressive sum of over 170 million dollars during the final years of the war. The poster's design is both striking and symbolic, with a red, white, and khaki color palette reflecting the patriotic spirit of the time. A large target, adorned with the logos of the participating charities, dominates the center of the image, emphasizing the collective goal of the campaign. The tagline "United We Serve" reinforces the idea that through unity and cooperation, the nation could provide essential resources and support to soldiers both at home and abroad. The United War Work Campaign was a crucial initiative during the wartime period, as it provided vital services to those affected by the conflict. From offering educational and recreational opportunities to soldiers, to providing essential aid to families and communities, the charities represented in this poster played a pivotal role in maintaining morale and supporting the war effort. This poster serves as a poignant reminder of the collective spirit and resilience that characterized the United States during the First World War, and the importance of coming together to support those in need during times of crisis.
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