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Spain. Francos dicatorship. Post-war. Comprad
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Spain. Francos dicatorship. Post-war. Comprad
" Spain. Francos dicatorship. Post-war. " Comprad productos espa s" (Buy Spanish Produces)."
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 8282757
© Mary Evans/M.C.Esteban/Iberfoto
Francos Produces Protectionism Protectionist Wars Masculine Persons Up Right
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EDITORS COMMENTS
This compelling poster, created during the Franco dictatorship in post-war Spain, encourages the Spanish population to buy Spanish produces with the slogan "Comprad productos españoles" (Buy Spanish Produces). The vertical, colorful design features a determined male figure standing tall and proud, with a protective hand shielding the Spanish flag. The image conveys a sense of national unity and pride, as well as a call to support the domestic economy during a time of rebuilding and recovery from the devastating effects of the Spanish Civil War. The Franco regime, which came to power in 1939, implemented a policy of autarchy, or economic self-sufficiency, which aimed to reduce Spain's dependence on foreign imports. This protectionist approach is reflected in the poster's message, which encourages the people to buy Spanish products and support local industries. The use of a masculine, authoritative tone and imagery reinforces the idea of the state as a strong, protective force, and the importance of individual citizens in contributing to the national effort. Overall, this poster is a powerful reminder of the social and political climate of post-war Spain, and the role that propaganda played in shaping public opinion and promoting national unity during a time of great change.
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