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SNCF poster, Cannes

SNCF poster, Cannes


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SNCF poster, Cannes

SNCF poster, Cannes brille a travers le monde (Cannes shines across the world). Designed by Guy Serre. Date: circa 1937

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14146211

© Mary Evans Picture Library/Onslow Auctions Limited

Cannes Mediterranean Palm Serre Shines Sncf


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> Posters > Railway Posters


EDITORS COMMENTS
This SNCF poster, titled "Cannes brille a travers le monde" (Cannes shines across the world), dates back to the 1930s and was designed by the renowned French graphic artist Guy Serre. The image transports us back in time, inviting us to embark on a journey to the sun-soaked shores of the French Riviera. The poster showcases the glamour and allure of the picturesque town of Cannes, with its iconic palm trees lining the Mediterranean coast. The vibrant blue hues of the sea and sky are beautifully contrasted by the rich, earthy tones of the palm fronds, creating a stunning visual representation of the Mediterranean paradise. The poster's design is a testament to the golden age of rail travel and tourism in France. The SNCF (Société Nationale des Chemins de Fer Français) poster campaign was a powerful marketing tool, promoting the accessibility and affordability of train travel to the masses. This particular design, with its evocative imagery and elegant typography, would have enticed travelers from across the world to experience the charm of the French Riviera for themselves. Guy Serre's masterful use of color and composition in this poster has ensured its enduring appeal, making it a prized addition to any collection of vintage travel posters. The image of Cannes shining brightly across the world continues to captivate and inspire, inviting us to dream of sunny days by the sea and the thrill of new adventures.

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