Selfridges, London - Postcard Section
Wall Art and Photo Gifts from Mary Evans Picture Library
Selfridges, London - Postcard Section
Selfridges & Co, Oxford Street, London - Postcard Section. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 4435367
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10282116
Communication Department Oxford Post Card Postcards Retail Section Selfridge Selfridges Shopping Store
EDITORS COMMENTS
1. Title: A Timeless Shopping Experience: Selfridges, London - Postcard Section 2. Subtitle: A Glimpse into the Rich History of Retail Innovation 3. Narrative: Step back in time and immerse yourself in the captivating world of Selfridges, London, as depicted in this postcard from the early 20th century. This iconic store, located on Oxford Street, was the brainchild of American-born retail pioneer, Harry Gordon Selfridge. Founded in 1909, Selfridges revolutionized the retail industry with its innovative approach to marketing, advertising, and the overall shopping experience. Selfridge, an astute businessman and visionary, transformed the notion of shopping from a mere functional necessity into an enjoyable pastime. His flagship store in London, designed by Daniel Burnham, became a must-visit destination for locals and tourists alike. The store's grand opening was marked by a spectacular event that attracted over 20,000 people. This postcard section, showcasing an array of Selfridges' offerings, is a testament to the store's commitment to providing a comprehensive shopping experience. The perfume section, which Selfridge placed front and center, is still a staple in every department store today. The open display of merchandise and the store's prominent advertising campaigns were groundbreaking concepts that set Selfridges apart from its competitors. As you gaze upon this postcard, imagine the bustling crowds, the enticing displays, and the excitement that once filled the halls of Selfridges. This historical artifact serves as a reminder of the rich heritage of retail innovation that continues to shape the way we shop today.
MADE IN THE UK
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Basket.