Scotts advert for soft field service caps, WW1

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Scotts advert for soft field service caps, WW1

Advert for the new soft field-service caps from Scotts Ltd of Old Bond Street, posted free to the Front for 18 shillings and sixpence in 1915. Date: 1915

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Media ID 14191665

© Illustrated London News Ltd/Mary Evans

Advertisements Adverts Caps Outfitters Scotts Soft Officers

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> Historic > World War I and II > Soldiers

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EDITORS COMMENTS
Step into the past with this advertisement from 1915, showcasing Scotts Ltd's latest offering for the British military during the First World War. This advertisement, featuring the new soft field-service caps, was posted free of charge to the Front for just 18 shillings and sixpence. As the conflict raged on, the importance of providing soldiers and officers with suitable uniforms and equipment became increasingly evident. Scotts Ltd, an esteemed outfitter based on Old Bond Street, recognized this need and responded by introducing these soft field-service caps. The advertisement assures potential buyers that these caps are "designed to replace the heavy felt forage caps," providing both comfort and practicality for those serving in the trenches. The image showcases both soldiers and officers proudly wearing the new soft field-service caps, emphasizing their versatility and suitability for various ranks. This advertisement is a testament to the crucial role that outfitting companies played in supporting the British military during the First World War. The soft field-service caps were a significant improvement for the soldiers, offering them protection from the elements while reducing the weight and discomfort of their uniforms. This advertisement represents a moment in history where innovation and necessity came together to make a difference for those on the front lines. As we examine this historical artifact, we are reminded of the sacrifices made during the First World War and the importance of providing the necessary resources for those who serve their countries.

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