Samuel Brothers, Xmas Gifts in the trenches, WW1
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Samuel Brothers, Xmas Gifts in the trenches, WW1
Advertisement for Samuel Brothers Ltd of Ludgate Hill, London, suggesting number of practical comforts to be sent as gifts to soldiers in the trenches. A box of nice, woolly comforts will be much more welcome to him in the cold, muddy life of the trenches, than a box of goodies. Among the suggestions are balaclavas, gloves and a new trench coat.
1917
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Media ID 14146620
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Brothers Comforts Gift Gifts Ideas Practical Present Presents Samuel Trench Trenches Warm Warmth Woollen Woolley
EDITORS COMMENTS
A Moment of Warmth and Comfort: Ideas for Your Christmas Gifts to Soldiers in the Trenches (1917) Amidst the harsh realities of the First World War, the spirit of Christmas continued to shine through, bringing moments of warmth and comfort to the soldiers in the trenches. Samuel Brothers Ltd, a well-known clothing company based in Ludgate Hill, London, offers thoughtful suggestions for Christmas presents that would bring practical comfort to the soldiers far from home. The chilling cold and muddy conditions of the trenches made simple comforts a luxury. Instead of the usual sweet or edible treats, Samuel Brothers advocated for the importance of sending essential clothing items. A box filled with nice, woolly comforts would be much more welcome than a box of goodies. Among the suggested items were balaclavas, gloves, and a new trench coat. These practical gifts would provide much-needed warmth and protection against the unforgiving elements. The balaclavas would shield their heads and ears from the cold, while gloves would keep their hands warm and dry. A new trench coat, the ultimate gift, would offer a layer of insulation against the biting cold and wet conditions. The illustration above, taken from the archives of the Illustrated London News Ltd, captures the essence of this heartfelt appeal. The soldiers, huddled together in the trenches, are shown receiving their parcels with gratitude and relief. The simple act of sending a box of practical comforts could bring a moment of joy and warmth to a soldier in the trenches during the holiday season. As the winter of 1917 approached, let us remember the importance of providing essential comforts to our soldiers. Samuel Brothers' suggestions serve as a reminder that a thoughtful and practical gift could make a significant difference in the lives of those serving in the trenches.
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