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Robert Scott Ltd. selling Aertex garments, 8 Poultry, London
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Robert Scott Ltd. selling Aertex garments, 8 Poultry, London
Robert Scott Ltd. selling Aertex garments, Revenue House, 8 Poultry, Cheapside, London Date: 1910
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Media ID 14251667
© Mary Evans / Grenville Collins Postcard Collection
Aertex Cheapside Garments Mar17 Poultry Revenue Scott Selling Underclothes Underwear Vest Vests
EDITORS COMMENTS
1. Title: "Robert Scott Ltd.: Pioneering the Sale of Aertex Garments in London's Fashionable District, 1910" This evocative photograph captures the bustling atmosphere of 8 Poultry, London, where Robert Scott Ltd. showcased their latest offering of Aertex garments in the early 1910s. Situated in the heart of the city's financial district, Cheapside, this Revenue House location was a hub of activity, attracting both businessmen and fashion-conscious individuals. The window display, filled with an array of Aertex vests and underclothes, is a testament to the innovative marketing strategies employed by Robert Scott Ltd. Aertex, a revolutionary fabric at the time, was known for its exceptional breathability and moisture-wicking properties. This made it an ideal choice for undergarments, particularly in the era before air conditioning was widely available. Robert Scott Ltd. capitalized on the growing popularity of Aertex by creating visually appealing window displays that showcased the fabric's unique features. The mannequins, dressed in the latest styles, are arranged to display the versatility of the Aertex garments. The use of natural light streaming through the window adds to the allure, creating an inviting and enticing shopping experience. The photograph also offers a glimpse into the fashion trends of the time. The mannequins are dressed in high-collared vests and long-sleeved undershirts, reflecting the modesty and practicality of the early 1910s. The intricate details of the garments, such as the embroidery and lace, highlight the craftsmanship and attention to detail that went into each piece. This photograph is a fascinating snapshot of a bygone era, showcasing the allure of Aertex garments and the innovative marketing techniques used by Robert Scott Ltd. to capture the attention of London's fashionable crowd.
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