Regain That Boyish Figure
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Regain That Boyish Figure
Advertisement from The Sketch for Rosenbaum Rubber Reducing Garments. Their range of corsets and bodices " disperses superfluous flesh naturally".
1928
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14405304
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Bodies Body Boyish Diet Fitness Garment Garments Health Loss Reducing Regain Rubber Sep16 Weight
EDITORS COMMENTS
1. Title: "Regain That Boyish Figure: Rosenbaum Rubber Reducing Garments - A Path to a Slimmer Silhouette in the Late 1920s" 2.. In this advertisement from The Sketch, published in 1928, Rosenbaum Rubber Reducing Garments proudly showcase their range of corsets and bodices designed to help women "disperse superfluous flesh naturally." The allure of this advertisement lies not only in its promise of weight loss but also in the fashionable and elegant presentation of their products. 3. The image features a group of women of various ages and body types, all wearing Rosenbaum's reducing garments. Their expressions radiate confidence and satisfaction, emphasizing the transformative power of these garments. The women's outfits are stylish and fashionable for the late 1920s, adding to the overall appeal of the advertisement. 4. The text in the advertisement highlights the benefits of wearing Rosenbaum's reducing garments, such as "perfectly shapely figure," "graceful curves," and "slender waist." It also mentions that the garments are "comfortable to wear," making the process of weight loss a more enjoyable experience. 5. The advertisement also touches upon the importance of maintaining a healthy figure for both physical and emotional well-being. It encourages women to regain their boyish figure, emphasizing the societal expectations of femininity and attractiveness during this era. 6. Overall, this advertisement from The Sketch for Rosenbaum Rubber Reducing Garments offers a fascinating glimpse into the fashion, societal norms, and weight loss trends of the late 1920s. It showcases how advertising played a significant role in shaping women's perceptions of their bodies and promoting various methods for achieving an ideal figure.
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