Rainaway Conduit Coat

Wall Art and Photo Gifts from Mary Evans Picture Library

Rainaway Conduit Coat

The Rainaway Conduit Coat at Kenneth Durward s. It is 48 inches long and cut with a very deep sleeve; it is an ideal coat for motoring and absolutely waterproof. The Highway of Fashion text is primarily about the concern for wartime economy in choosing fashions. Date: 1914

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14146508

© Illustrated London News Ltd/Mary Evans

Conduit Durward Economy Fashions Highway Kenneth Raincoat Raincoats Waterproof Fashionable

EDITORS COMMENTS
Amidst the uncertainties and hardships of the First World War, fashionable women found solace in functional yet stylish attire. In this evocative image from 1914, a woman is shown donning the Rainaway Conduit Coat by Kenneth Durward. The coat, measuring an impressive 48 inches in length, boasts a deep sleeve, making it an ideal choice for motoring during the era of automobile travel. With the wartime economy at the forefront of everyone's minds, the emphasis on practicality and durability was paramount. The Rainaway Conduit Coat, a true testament to the fusion of fashion and functionality, was absolutely waterproof, ensuring that women could brave the inclement weather in both style and comfort. The Highway of Fashion text accompanying the image highlights the significance of making wise fashion choices during this time, with the caption reading, "The Rainaway Conduit Coat at Kenneth Durward's. It is 48 inches long and cut with a very deep sleeve; it is an ideal coat for motoring and absolutely waterproof." As the world grappled with the realities of war, the fashion industry adapted to meet the demands of the times, offering garments that were not only beautiful but also practical and protective. The Rainaway Conduit Coat, with its sleek design and unwavering commitment to keeping its wearer dry, became a symbol of resilience and determination in the face of adversity. This photograph serves as a poignant reminder of the enduring spirit of innovation and adaptability that characterized the fashion landscape during the First World War.

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