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Poster, anti-smoking campaign
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Poster, anti-smoking campaign
Poster for an anti-smoking campaign, showing a hand with tobacco stains on the fingers. Date: circa 1960s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14226960
© Mary Evans Picture Library/John Maclellan
Anti Campaign Finger Fingers Graphic Hide Persuasion Stain Stained Stains Therapy Tobacco Unpleasant Aversion
EDITORS COMMENTS
This vibrant and graphic anti-smoking campaign poster from the 1960s is a powerful reminder of the unpleasant realities of tobacco use. The image of a hand with deeply stained fingers, a clear sign of long-term smoking, is both striking and hideous to behold. The use of bold colors and stark contrasts in the design amplifies the message of aversion and serves as a persuasive tool to discourage smoking. The poster is a testament to the history of anti-smoking campaigns and the evolution of persuasive techniques used to promote health and wellbeing. In the 1950s and 1960s, as the health risks of smoking became more widely known, campaigns like this one sought to use graphic imagery to shock and persuade people to quit or never start smoking. The poster's design is a prime example of the graphic art and design trends of the time, with its bold typography, bright colors, and strong visual impact. Its historical significance lies in its role as a tool for public health education and its contribution to the ongoing efforts to reduce the prevalence of smoking and its associated health risks. Today, this poster serves as a reminder of the importance of taking care of our health and the power of visual persuasion in promoting positive change. Its message remains as relevant today as it was in the 1960s, and its bold design continues to capture the attention and inspire action.
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