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Whats missing from this picture? Its time you joined the U

Whats missing from this picture? Its time you joined the U


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Whats missing from this picture? Its time you joined the U

Whats missing from this picture? Its time you joined the UDR. And you know it./ Ulster Defence Regiment.Colour photolithograph recruiting poster, 1974 (c).Prepared for the Ministry of Defence (Army) by the Central Office of Information.Published by the Ministry of Defence, February 1977.Recruiting poster with a photograph of equipment, uniform and vehicle.Associated with Northern Ireland (1969-2007). Date: circa 1974

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Media ID 14397417

© The National Army Museum / Mary Evans Picture Library


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EDITORS COMMENTS
This recruiting poster from 1974 invites potential recruits to join the Ulster Defence Regiment (UDR) with the intriguing question, "What's missing from this picture?" The image showcases a vibrant and well-equipped soldier standing confidently beside military vehicles and uniforms, suggesting that the answer to the question lies within the viewer. The Ulster Defence Regiment was a part-time infantry regiment of the British Army, responsible for maintaining security and order in Northern Ireland during the period of conflict from 1969 to 2007. The Central Office of Information, working in collaboration with the Ministry of Defence, prepared this striking poster to encourage enlistment. The bold typography and dynamic composition effectively convey a sense of adventure, camaraderie, and purpose. Joining the UDR was an opportunity to serve one's country, protect one's community, and make a difference in a critical time in Northern Irish history. So, take a closer look at the picture and ask yourself, "What's missing?" The answer might just be you.

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