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Recruiting poster - Her Majesty?s Stationery Office, 1970
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Recruiting poster - Her Majesty?s Stationery Office, 1970
SOLDIERING IS OUR/ BUSINESS... /... AND/ BUSINESS IS GOOD. Colour photolithograph recruiting poster published by Her Majesty?s Stationery Office, 1970 (c). Printed by Culverlands Press Limited, 1970 (c). Associated with the 4th Bn Royal Green Jackets. Date: circa 1970
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Media ID 14403942
© The National Army Museum / Mary Evans Picture Library
1970 Associated Business Good Jackets Office Photolithograph Press Recruiting Stationery
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1. Title: "Soldiering is Our Business... and Business is Good: A 1970s Recruiting Poster from Her Majesty's Stationery Office" This colour photolithograph recruiting poster, published by Her Majesty's Stationery Office (HMSO) in 1970, showcases the allure and appeal of military service through the tagline, "Soldiering is Our Business... and Business is Good." The poster, which is associated with the 4th Battalion of the Royal Green Jackets, was printed by Culverlands Press Limited in the same year. The design of the poster is striking, with a bold, red and white colour palette that immediately draws the viewer's attention. The central image features a soldier in full uniform, standing confidently with a determined expression, holding a rifle at the ready. The soldier's posture and demeanour convey a sense of strength, discipline, and professionalism. The tagline, "Soldiering is Our Business... and Business is Good," is displayed prominently below the image, emphasizing the idea that military service is not only a noble pursuit but also a valuable and rewarding career choice. The use of the term "business" in this context highlights the importance of the military as an organized and efficient institution, as well as the potential benefits that come with joining its ranks. The poster's design is further enhanced by its use of typography, which is clear, bold, and easy to read. The text is arranged in a visually appealing way, with the tagline and the text below it framed by two red lines that add a sense of symmetry and balance to the composition. Overall, this 1970s recruiting poster is a powerful and effective example of graphic design and marketing, showcasing the appeal and allure of military service in a compelling and memorable way. Its bold design and clear messaging continue to resonate with viewers today, making it a valuable historical artifact and a testament to the enduring appeal of the military as a career choice.
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