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Pheasant Margarine Shop
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Pheasant Margarine Shop
Pheasant Margarine Shop, England. Date: 1920s
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14199420
© The Wentworth Collection / Mary Evans Picture Library
EDITORS COMMENTS
In this evocative photograph from the 1920s, we are transported back in time to a quaint English village where the simple pleasures of daily life still hold sway. The scene unfolds before us as we gaze upon the quaint Pheasant Margarine Shop, its weathered sign proudly proclaiming its wares to passersby. The shop, nestled amongst the lush greenery and quaint cottages, exudes an air of rustic charm. The warm glow of the shop window invites us in, revealing rows of neatly arranged tubs of margarine, each one bearing the distinctive image of a proud pheasant. This humble shop was once an essential part of village life, providing the community with a staple that had become increasingly popular in British households during the early 20th century. Margarine, an alternative to traditional butter, had gained favor due to its affordability and longer shelf life. The Pheasant brand, with its distinctive logo, was a favorite among many British families. The use of the pheasant symbol was likely a clever marketing ploy, as the bird was a symbol of the British countryside and its association with the rural idyll would have appealed to consumers. As we stand before this snapshot of history, we can only imagine the bustling activity that once filled this shop. Customers would have come to purchase their weekly supply of margarine, engaging in friendly banter with the shopkeeper as they did so. The shop would have been a hub of community life, a place where people came together to share news and stories. Today, the Pheasant Margarine Shop stands as a reminder of a bygone era, a time when life moved at a slower pace and the simple pleasures of daily life held great importance. The photograph captures the essence of a time when the rural idyll of England was still very much alive, and the humble pheasant continued to symbolize the connection between the British people and their countryside.
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